Last October, Pittsburgh hosted a private consortium that aims to bring a range of “new mobility” services across the city. Led by the dockless bike and scooter startup Spin, the group also includes Zipcar, Ford Mobility, Waze, the scooter parking solution Swiftmile, and the Transit app.
The companies collaborated in response to a request for proposals from Karina Ricks, the city’s director of transportation. They’re aligned around at least one common goal: reducing the 56 percent of commuters in Pittsburgh who drive alone by offering car-free transportation options that customers can access and book through a single platform.
The idea behind the bundled service model is known in industry jargon as “mobility as a service.” The MaaS concept is that a single, digital platform that offered seamless, universal access to car-free transportation could become a viable substitute to personal vehicles.
Read the article at CityLab.