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Waymo Knows You’re Scared Of Driverless Cars. That’s Why It’s Pouring Money Into UX.

Source: Fleet Management Weekly

Ryan Powell is head of UX research and design at Waymo, and has played a key role in the development of the ride-hailing app and the interface features of Waymo One’s two cars: the Chrysler Pacifica and Jaguar I-PACE.

Earning trust in self-driving cars among riders — not just joyriders and journalists out for a test drive, but workers commuting to jobs, parents dropping off children at school or daycare, retired couples visiting relatives, those with limited mobility access  — remains one of the biggest hurdles to widespread adoption.

“We’re trying to bring to market something that is a much safer option for getting from point A to point B, and that’s accessible to a wide, diverse set of folks,” Powell said. “It’s kind of the ultimate sign of trust: When parents are bringing their young kids with us in the car.”

Read the article at Built In.

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