New EV buyers paid an average of $54,813 in August, according to Kelley Blue Book. That was down 1.2% from July and 2.7% year over year.
Meanwhile, the industry-wide ATP rose to $50,089 – up 0.5% month over month and 1.9% year over year. August was the first month in 2026 that the average new-vehicle price topped $50,000.
That left EVs with a 9.4% price premium in August, down sharply from more than 16% a year earlier. In dollar terms, the average EV costs around $4,700 more than the average new vehicle – the smallest gap yet.