MaaS integrates multi-modal transport services, including buses, taxis, rail and metro, offering compelling on-demand services, resulting in transportation modal shifts, according to Juniper Research.

Europe Leads Global Markets

The new research, “Mobility-as-a-Service: Emerging Opportunities, Vendor Strategies & Market Forecasts 2018-2023,” found that West Europe will lead MaaS adoption, accounting for 83 percent of global MaaS trips in 2023.

It found that the success of public-private partnerships, the high quality of transport service provision and positive trial outcomes are major factors for traction in Europe. Conversely, Juniper forecast that the growth of MaaS in the U.S. will be slower, given the highly fragmented nature of the state and federal system, coupled with lukewarm legislative support for regulating a “free market.”

Helsinki Leads MaaS Implementation

Juniper ranked 15 world cities based on their readiness for large-scale MaaS service deployment. Metrics considered included the existing/planned stage of deployment, cohesion of public transport services and infrastructure development.

The top 5 ranked cities were:

  1. Helsinki
  2. Stockholm
  3. Vienna
  4. Amsterdam
  5. Austin

Research author Nick Maynard explained: “Helsinki has achieved its winning position in MaaS driven by collaboration between government and MaaS vendors. Stakeholder partnerships are fundamental to MaaS in order to develop a viable multi-modal system delivering significant cost- and time-savings to the user.”

Time Savings to Improve Citizen Quality of Life

The research also forecasts that MaaS introduction will lead to annual time savings of more than 500 million hours by 2023: equivalent to 90 hours per annum per MaaS user. The responsive, on-demand service, enabled by MaaS will lead to more efficient use of road vehicles. Consequently, peak traffic levels will be reduced, lowering both congestion and air pollution, according to the research firm.

For more insights, download the free whitepaper: Why Mobility-as-a-Service is the Future of City Transport.