09/11/2025

Motive Debuts AI-Powered Positive Driving to Celebrate and Reinforce Safe Driving Behaviors

Source: Fleet Management Weekly

Motive announced the global availability of Positive Driving, a new AI model that automatically identifies positive driver behaviors, such as quickly reacting to obstacles to avoid collisions or creating a safe following distance.

Insights from Positive Driving enable managers to lead coaching sessions with recognition, foster a more motivating safety culture, and reduce accidents and turnover.

“With Positive Driving, we’re giving companies an easy way to recognize excellence on the road…,” said Hemant Banavar, Chief Product Officer at Motive.

To learn more about how to improve fleet safety, visit Motive Driver Safety and Motive Driver Coaching.